Customer case: KPMG
Significant recruitment needs, for penuric positions10,000 employeesBy launching its "COOPT & MOVIN'" digital platform with Keycoopt System, KPMG aims to…
Transport
Referral
Internal mobility
Focus on the results of SNCF's internal referral and mobility program
Connection rate: 94
7,793 members
Cost of recruitment: €209
1,025 new hires
2,5147 referrals
Gaëlle DELEPAUT
Marketing and Communication Manager Recruitment & Employer Brand
“You can’t introduce referral into a company without a minimum of method. Keycoopt System brought me this method.”
About SNCF
- 150 trades represented (electricity, mechanics, telecoms, construction, etc.)
- 150,000 employees
- 4121 permanent hires in 2020
Its challenges and needs
Before launching the “Coopt’Station” referral program with Keycoopt System, there were a number of local and informal programs. The SNCF was therefore looking for a digital solution that would enable it to meet 3 challenges:
- Diversify sourcing methods and improve efficiency
- Optimize the identified potential of artisanal cooptation and capitalize on employee commitment
- Harmonize and professionalize referral practices
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